The number that never shows up in your accounts

September 10, 2026
Contributors
Andrew Quinn
Founder and CEO, AVA Advisory
Anthony Percy
Head of Strategy and Growth
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There's a figure most business owners never put on a balance sheet, because there's no line for it.

Earlier this year, research commissioned by Xero found that nearly one in three Australian small business owners – 31% – had considered giving up their business because of stress. Almost four in ten described their stress levels as very or extremely severe. Separate research from COSBOA and CommBank put it even more starkly: 76% of owners reported ongoing stress or anxiety, and 57% said they were dealing with burnout.

Sit with those numbers for a moment. They don't describe a fringe. They describe the majority.

In our line of work, we see the reality behind the statistics every day. We sit across from directors carrying a weight most people never see, and one thing has become clear over the years: financial distress is never just about the money. It follows people home. It affects sleep, health, relationships, the way someone shows up for their family. And the research bears out what we see in the room – people under money stress are more than twice as likely to experience poor mental health. The two are bound together.

The hardest part is that it's so often carried in silence. By the time many owners reach out, they've been white-knuckling it alone for months.

Today is R U OK? Day, and its message is a simple one: a genuine conversation can change a life. So this piece is really two things. It's a reminder to check in on the business owner in your life – and it's a short guide to knowing what to look for, because financial distress usually shows up in behaviour long before it shows up in a set of accounts.

Four things to watch for

1. The mail starts going unopened.
Avoidance is one of the earliest and most reliable signals. When someone stops opening the envelopes, stops logging in to check the ATO portal, stops looking at the bank balance, it's rarely laziness. It's overwhelm. The problem has grown large enough that looking at it feels worse than not knowing.

2. Super and BAS quietly slip.
Lodgements that were always on time start arriving late, or not at all. Superannuation gets deferred "just this quarter." These aren't just compliance issues – they're often the first outward sign that cash flow has tightened to the point where something has to give. And with the ATO's current approach to debt recovery, they're also the point where problems can escalate quickly.

3. "We're fine" comes a little too fast.
Ask most owners how the business is going and you'll get an honest answer. When the answer becomes a reflexive, slightly-too-quick "yeah, all good" – especially from someone who used to talk openly – it can be a sign they've stopped believing you want the real version, or that saying it out loud makes it too real.

4. They go quiet.
Withdrawing from the networks, the coffees, the industry catch-ups. Isolation feeds financial stress and financial stress feeds isolation. The owner who's stopped showing up is often the one who most needs someone to notice.

Why asking matters

None of these signs, on their own, prove anything. People have bad weeks. But if you're noticing a few of them in someone you know, that's reason enough to ask a real question – and to be ready to actually listen to the answer.

Here's the thing we most want owners themselves to hear: reaching out isn't the thing you do when you've failed. It's the thing that changes your options. In our experience, the single biggest predictor of a bad outcome isn't how much debt a business is carrying – it's how long the owner waited before talking to someone. Early, there are almost always more paths forward than people realise. Late, those paths start closing.

That's why strength, as we see it, isn't never struggling. It's knowing when to reach out. It's the same thread that connects the fighters we back to the owners we work with – resilience isn't carrying it alone, it's knowing when to tap someone in.

So today, ask the question. And if you're the one being asked, consider giving the honest answer.

If it's the financial side weighing on you, that's the part we can actually help lift. A confidential, no-pressure conversation with Anthony on our team is often the difference between feeling trapped and seeing a way through. There's no cost to understanding your options – only to staying silent about them.

If you or someone you know is struggling, support is available:
Beyond Blue: 1300 22 4636
Lifeline: 13 11 14

Beyond Blue also runs NewAccess for Small Business Owners – a free, confidential mental health coaching program built specifically for people running a business. No GP referral needed.

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